Pure Flavour - Why free-from

Why ‘free-from’?

Coeliac disease, allergies, intolerance, sensitivity or preference…there are many reasons why people need or choose to eliminate certain foods from their diets.

True food allergies, i.e. to nuts, milk, eggs, or gluten in the case of coeliacs, are well-recognised medical conditions. For these individuals, total avoidance is the only treatment. For others, a food intolerance or sensitivity may be a symptom of, or a trigger for, a quite separate medical condition such as IBS, eczema, asthma, ADHD, ME, depression or mood swings. For these people, restricting certain foods in their diet may help their condition.

Ingredients:

Majority of our ingredients are in the nutrient rich raw form. For example cold pressed Olive
& Sunflower Oil.
All sourced locally where possible.
All ingredients are free from added nasties, nothing artificial.
Here are the major nutrients for each ingredient – can you believe there is so much good
stuff in cake!.

Rye Flour
Thiamin and Iron

Rice Flour/Rice Milk
Potassium and B vitamins (brown rice)

Potato Flour
Potassium, Vitamin C, Folate

Gram Flour
Contains Isoflavones, calcium, iron and potassium

Oats
B vitamins, silica, iron low GI good for diabetics

Apple Juice
Contains antioxidant quercetin and pectin which reduces blood cholesterol and keeps blood sugar levels stable, low GI rating good for diabetics

Raisins/Sultanas
Potassium, phytonutrients*, antioxidants

Lemons
Vitamin C, potassium

Oranges
Vitamin C, potassium, folate and cancer fighting * phytonutrients

Banana
Fibre, potassium, magnesium Potassium lowers blood pressure by dilating the blood vessels

Dates/Prunes
Iron, potassium and fibre. Great as fat substitute

Carrots
Antioxidant pigments Alpha and Beta Carotene which protect against free radicals and convert to Vitamin A when needed by the body. Beta Carotene increases the absorption of iron.

Onions
Antioxidant quercetin

Tomatoes
Lycopene, vitamin C, potassium and beta carotene

Black olives/Extra virgin Olive oil**
Lower blood cholesterol by providing mono-unsaturated and poly-unsaturated fats

Free Range Eggs
Vitamin D to help calcium absorption, selenium, vitamin E, vitamin B12

Almonds
Calcium, vitamin E, folate highest non animal source of calcium.

Plain chocolate
Magnesium, antioxidants, tryptophan (increases serotonin - mood enhancer!)

* Phytonutrients are found in fruits, vegetables and grains. Thousands of types have been identified. These include carotenoids, flavanoids and isoflavones. They have antioxidant properties and if eaten regularly in sufficient quantities can help prevent/fight heart disease and cancers.

**The qualities of cold pressed oils are not damaged by baking.

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Pure Flavour - contact Customer Care on 07772 462 983 or email info@pureflavour.co.uk